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Nielsen has become an expert source for start-up businesses and big companies that want to gain a closer look at their specific industry’s competitive market. With professional research analysts constantly bringing themselves up to date on the media, entertainment, and telecom industries, Nielsen transfers their innovative research and insights over to you. Getting through business struggles, broadening your customer base, or just drawing consumer attention are some of the many ways Nielson can help your company excel, strengthen, and grow in the global market. With experts in forecasting and trends, segmentation and targeting, and new product development, Nielsen has your back when it comes to current industry challenges and provides you with all the solutions. Nielsen believes that the most important attribute a business could have is to understand their customers’ needs and wants, so they do the research and your company gets the benefits.